Boom IT World

  With the drastic increase in the number of people browsing the internet through their smartphones and tablets every passing year, it is much required to have a responsive website. It is not feasible to develop different versions of websites for different devices and here steps-in responsive web design. Basically, a responsive web design helps you ensure your website looks the same and works well on every device. And thus responsive website is the only need of every business. It is more vital than ever to make sure your website is performing well on every device irrespective of its size. It is important to provide a good mobile experience or else you are going to lose visitors to competitors who have developed the best possible version of the website. Responsive web design is by far the most effective and efficient way to develop a mobile-friendly website.   It uses flexible design layouts that adjust based on the size of the screen of your device. The main aim behind hav...

Picking the right keywords is the most important thing in Search Engine Optimization. To rank well in the search engine you need to focus on the right keywords which describe your product or service the best. There are numerous things you can do in selecting the right keywords. Let us guide you on how to choose keywords for your website and create the perfect piece of content.   If you hire an SEO expert to get the work done for you then, they will also look for these things to bring your website higher in search engines. Concentrate on your Product and Services The content you add on your site should be keywords oriented and make sure your keywords are related to your product and services. The phrases should be relevant to what you offer and should emphasize the features of the products or services. For instance, you sell clothing and jewellery for women. You have a website and handle social media accounts like Instagram, Facebook, Twitter, and Pinterest. You may want your c...

As it is rightly said that the first impression is the last impression, so is true for website & landing page too. To create a good impression on viewers, to increase traffic, boost conversions, and encourage users to make a purchase, your landing page needs to be optimized irrespective of the size of your company or even if it’s a personal blog. While surfing the net, users are being directed towards multiple website landing pages having vast information & appealing offers to convert them into buyers. What can you do to make your company shine out from the crowd of sites and content to get consistent engagement from users that will lead to conversions? Here are best landing page practices to boost conversions - Minimal content Content is the king; it plays a vital role in converting viewers to customers that visit your website. As the landing page is the focal point of the website, many companies load it with vast information thinking viewers will get detailed info a...

Post-pandemic, e-commerce websites have become very helpful. The online spending growth increased compared to retail sales. This has made online e-commerce website development very important. There was a reported high spike in the number of online purchases through various apps and websites post-pandemic. With the rise in e-commerce websites all over the globe, there have been noted various exciting trends. For instance, the use of video for promotion and sales of products and services has been duly noted for a better user experience.  Many online stores have also employed AR technologies for better deals and more advanced e-commerce website designs. There is an immense increase in the number of e-commerce platforms available in the market in past few years. A few of the best e-commerce platforms that are highly used across the globe are Shopify, Magento, WooCommerce, Drupal, BigCommerce, OpenCart, and 3dcart. Are you a retail business owner and want to reach online users thr...

Hiring a top digital marketing agency can be a major investment of any company in a limited marketing budget.   Several digital marketing agencies claim to fasten up your digital marketing efforts. But not every agency gets successful in doing so. The wrong implementation of any strategy can badly affect your business in numerous ways. Especially startups need to be very careful while implementing strategies. A small mistake can adversely affect your website’s ranking which will reduce its exposure to potential clients. However, this is not just the thing. The engagement of your brand with people on social media, to online reputation management, everything goes in vain if you partner with an incompetent digital marketing agency. To make sure that you do not face that, we will guide you with a few things that you should look for before hiring a digital marketing agency for your business. Versatile You would require an agency that is excellent in all services from social media ...

  Are you curious to know how people are accessing your website? There are different ways by which you can track user activity on your site. Knowing this information is vital in understanding what users do when they visit your site. In this blog, we will see different types of analytics tools that will aid you to see what areas of your site users are engaging the most. Google Analytics Google Analytics is one of the great tools for tracking user activity. Basically, this tool shows how users are interacting with your site. It helps your track all kinds of data such as real-time users, statistics of new and returning users, from where the users are coming, how much time they are spending on your website, and which specific pages they are visiting the most. The advantage of using Google Analytics is that it is a free tool, you just need to paste the Google Analytics code into your site and you will get the user activity data. How can you track users through Google Analytics...

In the present era, every company seeks to have an online presence. Every business seeks a website that can benefit the company, demonstrate its activities, and attract its target audience, thereby increasing the income. And, if you plan to create a large corporate or e-commerce website, then you are likely to seek aid from an outsourcing web development company. You are unlikely to be able to do without outside help unless and until you don’t have a highly experienced development team or professionals. All over the globe, various companies transfer website development, design, and branding to a professional web development company instead of tackling it on their own. Not only startups, in fact, large corporations also seek for a web development company to do the task for them. In this article, we will discuss a few benefits of hiring a website development company or experienced web developer for startups. Cost-Efficient If you work in a specific company’s budget, then getting ...

The pandemic has brought a drastic change in everyone’s professional and private life. COVID-19 has impacted various businesses and people in a way that they have started finding ways to earn money online. All private and public sector services started allowing employees to work from home. The COVID-19 crisis has changed how companies in all sectors and regions do business. Companies started looking for new strategies to run the business effectively. To stay competitive in the market, large scale to small scale all businesses require adapting new strategies and practices. During the pandemic, customers have moved drastically towards online channels and businesses tried to respond to them well in return. Companies do whatever is required to ensure business continuity and survival. The businesses that didn’t have an online presence started building an online presence to reach their customer segment. Pandemic forced many of the small, medium, and large businesses to move towards dig...