Boom IT World

Hiring a top digital marketing agency can be a major investment of any company in a limited marketing budget.   Several digital marketing agencies claim to fasten up your digital marketing efforts. But not every agency gets successful in doing so. The wrong implementation of any strategy can badly affect your business in numerous ways. Especially startups need to be very careful while implementing strategies. A small mistake can adversely affect your website’s ranking which will reduce its exposure to potential clients. However, this is not just the thing. The engagement of your brand with people on social media, to online reputation management, everything goes in vain if you partner with an incompetent digital marketing agency. To make sure that you do not face that, we will guide you with a few things that you should look for before hiring a digital marketing agency for your business. Versatile You would require an agency that is excellent in all services from social media ...

  Are you curious to know how people are accessing your website? There are different ways by which you can track user activity on your site. Knowing this information is vital in understanding what users do when they visit your site. In this blog, we will see different types of analytics tools that will aid you to see what areas of your site users are engaging the most. Google Analytics Google Analytics is one of the great tools for tracking user activity. Basically, this tool shows how users are interacting with your site. It helps your track all kinds of data such as real-time users, statistics of new and returning users, from where the users are coming, how much time they are spending on your website, and which specific pages they are visiting the most. The advantage of using Google Analytics is that it is a free tool, you just need to paste the Google Analytics code into your site and you will get the user activity data. How can you track users through Google Analytics...

The pandemic has brought a drastic change in everyone’s professional and private life. COVID-19 has impacted various businesses and people in a way that they have started finding ways to earn money online. All private and public sector services started allowing employees to work from home. The COVID-19 crisis has changed how companies in all sectors and regions do business. Companies started looking for new strategies to run the business effectively. To stay competitive in the market, large scale to small scale all businesses require adapting new strategies and practices. During the pandemic, customers have moved drastically towards online channels and businesses tried to respond to them well in return. Companies do whatever is required to ensure business continuity and survival. The businesses that didn’t have an online presence started building an online presence to reach their customer segment. Pandemic forced many of the small, medium, and large businesses to move towards dig...