Know-How to Track User Activity on Your Website

 Are you curious to know how people are accessing your website? There are different ways by which you can track user activity on your site. Knowing this information is vital in understanding what users do when they visit your site. In this blog, we will see different types of analytics tools that will aid you to see what areas of your site users are engaging the most.



Google Analytics

Google Analytics is one of the great tools for tracking user activity. Basically, this tool shows how users are interacting with your site. It helps your track all kinds of data such as real-time users, statistics of new and returning users, from where the users are coming, how much time they are spending on your website, and which specific pages they are visiting the most.

The advantage of using Google Analytics is that it is a free tool, you just need to paste the Google Analytics code into your site and you will get the user activity data.

How can you track users through Google Analytics

  • Build and set up your Google Analytics Account
  • Set up a property.
  • Add Google Analytics Code into the “Head” tag of  your website


Now you might be thinking about where to find GA code.

Firstly make sure which Google Analytics you are using. Is it Google Analytics Universal or Google Analytics 4.

For Google Analytics Universal

  • If you are using Google Analytics Universal, click on the “Admin” button.
  • Go to the “Property Section”. Click on the “Tracking Info”, here you will find “Tracking Code”.
  •  Copy the whole code and paste it into the “Head” tag of your website.

Ø  Once you paste the code, you will be able to track the user activity data of your website. 


For Google Analytics 4

  • If you are using Google Analytics 4, click on the “Admin” button.
  • Go to the “Property Section”. Click on the “Data Stream”.
  • Click on the data stream you want to get the tracking code for.
  • Click on the Global Site Tag and you will find the “Tracking Code”. Copy this code and paste the code in the “Head” tag of your site.
  • After you place the code on your website, you will be able to retrieve the data of how your users are interacting with the website.

You can get the report of user acquisition, demographics, from which device they are accessing, and much more in just a single platform. You can track the flow of the user on your website so that you can know what users are seeing on your website.

Session Recording Software

This is another tool to track user activity on your site. Session recording software automatically tracks what users are doing while they are visiting the website. It allows you to know how far people scroll down the page, where they go next and whether or not any section attracts users to take any action such as registering for an account or making any purchase.

How to add Session Recording Software to your site

They are easy to add to your website or app.

  •          Build a new team on Moment.
  •          Generate a Free Moment Account and verify your email.
  •          Then copy and paste the code in the “Head” tag of your website.

So, these are the simple steps to add Session Recorders to your website.

Heatmaps

It allows you to visualize exactly where the elements in your website sit in terms of user engagement. Through it you can know which images stand out among the other content. This can be particularly helpful if there is any confusion around why some images are receiving more attention than others.

Clickmaps

They allow you to see which areas of your website visitors are clicking on the most. Clickmaps can be useful for understanding whether or not certain content is too common and whether it could benefit from revamping. Also, it helps in identifying if anything is missing and can be included in order to make the website user-friendly.

Hope this article helped you to know some of the tools to track the user activity on your site. If you still need some help and if you are looking for a digital marketing consultant in Canada, then we are here to help you out.

We are the best SEO Company located in Toronto to help you with all your digital marketing needs. If you need help to set up the Google Analytics account to track visitors to your site then feel free to reach us.

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