Best landing page practices to boost conversions



As it is rightly said that the first impression is the last impression, so is true for website & landing page too. To create a good impression on viewers, to increase traffic, boost conversions, and encourage users to make a purchase, your landing page needs to be optimized irrespective of the size of your company or even if it’s a personal blog.

While surfing the net, users are being directed towards multiple website landing pages having vast information & appealing offers to convert them into buyers.

What can you do to make your company shine out from the crowd of sites and content to get consistent engagement from users that will lead to conversions?

Here are best landing page practices to boost conversions -

Minimal content

Content is the king; it plays a vital role in converting viewers to customers that visit your website. As the landing page is the focal point of the website, many companies load it with vast information thinking viewers will get detailed info about the product/service.

Do not make this mistake! Viewers are no longer interested nor do they have time to go through long reads—they instead will find it as an excuse to leave your site.

For reducing bounce rates, it is advisable to keep the minimum text on your landing page and avail the most useful information that’s easy for users to read, relate & convert into potential buyers.

Organizing your Landing Page

It’s rightly said that too many cooks spoil the broth, similarly too many visuals, videos & content can make your potential customer get lost on your page rather than taking an action & convert into a buyer.

A smart move here that can be taken by the website design company & creators is to organize the landing page and make it concise, precise, and action-oriented. A single goal is also enough for your landing page that is simple for users to understand & thereby convert into buyers.

Using Infographics

It always has been a challenge for web creators to curate landing pages with minimal content & visuals yet pass on all the necessary information to the viewers.

The smart move to be adopted here is by including infographics, a graphic visual that includes text, visuals, icons, data visualization, and images to share an amount of information.

Infographics are used to display lengthy processes, how-to guides, lists, data, timelines, and more.

They are easy to read and follow and can keep the audience’s interest intact to reach the conversion stage.

Strong Call-To-Action

Website design companies are now focusing on creating a purpose-driven landing page that answers the question- what action do you want your customers to take when they reach the page?

It might be to visit the company’s product page, make a purchase, subscribe, redeem an offer, or get a discount.

The above can be conveyed through a strong call-to-action, which should be obvious and personal, rather than barely sales-focused.

One should avoid adding content that demands direct sales like ‘buy this now!’, instead replace it with content like use ‘get an assured gift’, ‘try this out’, or ‘subscribe for free’.

A strong call-to-action on your landing page multiplies the chances of converting visitors into potential buyers and loyal customers.

Adding Testimonials

Another element that can amp up your landing page is a testimonial. Testimonials are like a bridge that connects website visitors and the brand.

Web creators should therefore add a testimonial with an actual picture of the customer as it not only works as evidence but also helps your landing page look more appealing & authentic to the user.

Adding Videos

Videos give a classic appeal to your landing page as they have a blend of both audio & visual content. Incorporating videos on landing pages improves engagement and boosts conversions consistently over time.

Looking for a website design company to curate a classic website with an amazing landing page to pull in conversions? Connect with us today.

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