6 Reasons Why You Should Have Responsive Web Design in 2022


 

With the drastic increase in the number of people browsing the internet through their smartphones and tablets every passing year, it is much required to have a responsive website. It is not feasible to develop different versions of websites for different devices and here steps-in responsive web design.

Basically, a responsive web design helps you ensure your website looks the same and works well on every device. And thus responsive website is the only need of every business. It is more vital than ever to make sure your website is performing well on every device irrespective of its size. It is important to provide a good mobile experience or else you are going to lose visitors to competitors who have developed the best possible version of the website.

Responsive web design is by far the most effective and efficient way to develop a mobile-friendly website.  It uses flexible design layouts that adjust based on the size of the screen of your device. The main aim behind having a responsive design is that later it works seamlessly on every device such as desktop screens, smartphones, tablets, and laptops. This delivers the required versatility to provide an excellent user experience to all individuals who visit your website.

These days many businesses whether small, large, or medium size, hire website design companies to build the best responsive website for them in order to drive huge traffic to their website.

To explain to you in more detail, here we will see a few reasons why you should have a responsive web design.

1. Your site becomes highly accessible

The majority of website traffic comes from individual website searches. If your website is easily accessible to a large number of users and devices, you can have good lead generation, more conversions, and various other benefits. It enhances the user-friendliness of the website.

Moreover, the best example is, if you are having a highly responsive e-commerce website, it can make it easy for people to buy products seamlessly from all devices. E-commerce business owners can boost their sales to much extent.

2. Boost Search Engine Optimization

A good responsive website is highly supported by Google’s ranking algorithm. These days due to more traffic from mobile devices, Google switched to mobile-first index which means websites that are mobile-friendly are ranked higher in the search engine. Google indexes and ranks the website based on the mobile version of your website. So, it is highly advantageous to have a responsive website when it comes to search engine optimization.

3. Enhances User Experience

If the user does not get the desired information on your website, it would directly affect the bounce rate of the site. If you have a responsive website, the content would look proper on every device and it would not get cut thus making it easy for users to get desired information in a straightforward manner. 

Moreover, it also takes care of the navigation of the website making it seamless for users to browse through all devices conveniently.

Further, why Website Design Company focuses more on user enhancement in 2022:

  • 70% of the user would leave the site in some time if they don’t find the relevant information that they were looking for.
  • 60% of the users tend to make a purchase if they have a positive experience on the website.
  • If the user is accessing any irresponsive website from a mobile device having a small screen, and if the content of the website is being cut then that would impact negatively on the user and may leave the site immediately and switch to your competitor site. And so, it is much vital to have a responsive website.

 4. Improved ROI on Social Media Marketing

These days the majority of the users are found on social media and the social media apps are mostly mobile device-oriented. If you run any successful social media campaigns and redirect users to your site then it is obvious that you are going to get mobile users to your website. And so, it becomes crucial to have a responsive website.

To achieve great ROI, make sure to create the best impression for the visitors who reach your site through social media platforms.

5. Websites Load Faster

It is said that slow and steady wins the race but unfortunately not the case for websites. In this modern high-tech era website loading slowly is equivalent to a very bad user experience and users would immediately leave the site.

Today a user on your site may not wait for more than 5 seconds. If your site takes a long time to load then you are losing a lot of users to a competitor’s sites. And this will impact highly on the ranking of your site and ROI.

6. Save Time and Money

If you have a responsive website you won’t have to build a new separate mobile version of your site. This would save your time and money too by not hiring another web designer to design for you.

So, these are some of the advantages of having a responsive website. If you are a small business and working on a responsive website, do consider these points to get the best website performance. Also, if you are seeking for Website Design Company to look after your website, you can connect with us. We will be more than happy to design a fully-responsive website for you.

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