What is the importance of UX in web design?

User experience is vital for any website’s success. It is the act of creating a good connection between a product and a person. It is the experience of how the person feels when the user is interacting with the system. The principal objective of the UX design is to understand the needs of the business and the user.

A good website design helps users to stay on the website for a longer time and perform call-to-actions. A good user experience is measured when a clean and smooth flow is provided to navigate through the pages of the site. The main purpose of good UX is to encourage users to make a purchase. If your website has a poor UX design, then instead of looking for a product on the website they will leave immediately.

UX for a website is not just creating an intuitive layout or making sure visitors know how and where to contact you, but also providing an experience that is specially designed by your target audience or your ideal customer.

So, how will the design of your website make it seamless for your users to get the desired result?  Losing sales because of a bad website design is more common than you think. Many website owners lose a lot of sales due to the bad UX as many users won’t get the exact flow of the website and may not find what they were actually looking for.

As the user lands on the website, it is the website owner’s duty to get the user fulfilled what he/she was looking for. When a visitor has a good experience on the website, there is a greater chance that the visitor will become a loyal customer. And if they don’t find anything adequate on your website, they will move on to your customer.

So, before you start working on user experience, you need to ensure who you are designing for. To understand your customer you need to create personas. User personas let you know the form of typical clients or customers.

Now that after creating a user persona you know who the buyer is, you need to think about how they will use your website. Pen down the steps they will take to reach their desired goal. This is termed the user journey and it is created for each persona. It can help you know your user a little better and it can definitely help you bridge the interaction gap between you and the user. After you have defined the user journey, focus on the simple design.

When focussing on the website design, make sure you look for the latest trends. Following the latest trends would not only aid your way to the customers but also help you to keep your customers stay loyal to your brand. Simplicity is the key to UX for websites, so you should always look for fewer colors like you don’t need to use each and every color on your website. Focus on the color theme, include a few basic colors, and choose colors on the basis of the business you are into.

For, instance you are into environmental business, such as you promote green city or any such projects then you may consider green color. Likewise, if you have an eatery website you may consider using bright colors, etc. Colors also make a good impact on the users and may provide better UX.

Furthermore, your visitors should be able to read the content easily even on mobile devices. So make sure you use fonts that are clearly readable. Try not to use plenty of fonts on a single website. 2 or 3 fonts are more than enough.

Additionally, the use of graphic elements should also be limited and should all work to improve the user experience. A lot of graphics such as video ad images may not serve a purpose; they can clutter your design and distract your user.

A website design company keeps in mind all these viewpoints while designing a great website. If you are looking for one, you can contact us. We provide custom website design for your business to provide the best user experience. So, what are you waiting for? Contact us as soon as possible to get the best out of your business.